Contemplating starting a blog? Blogging is a marvellous thing to become involved in and can bring about all kinds of great opportunities. Just before you dive in, it’s worth firstly having a step back and contemplating a number of significant things.
Listen up. Starting a blog is pretty easy, but getting it right is a lot more difficult and there are numerous decisions to help make on the way. Listed here are 12 things you have to know even before you start a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about the best choice for how to start a blog for free. Would you build a WordPress blog, or would a platform like Blogger suffice? Have you thought about something like SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is definitely and away the best option.
There are several premiere factors behind this:
Firstly, a self-hosted WordPress blog gives you complete ownership and control over whatever you do. There are many themes and plugins for WordPress, while it’s also great to understand that nobody can come along a day and disassemble your site as it ‘breaks’ some sort of rule. That’s a major trouble with many platforms!
When you have installed WordPress (it’s free and many hosts enable you to install it with just a couple of clicks), it is possible to essentially do whatever you like. You’ll need to spend a certain amount of cash on hosting and a domain name, but those may be acquired pretty cheaply.
2. Develop a Brand
To create an excellent blog and get noticed from the crowd, you should work to make a distinctive brand. This implies choose a very specific niche and attempting to establish a brand that actually speaks to your audience.
Exactly what makes a product?
Well, it requires a variety of stuff like the name, logo, visual imagery, the tone/personality of your writing, the person experience, etc. Think about great bloggers like Seth Godin. You always know exactly what you’re getting whenever you visit his blog – and that’s what you need to do, too.
To be successful, you should stand out from the audience and speak to your audience. What’s your niche? What do you need to be called? What’s the personality of your respective blog going to be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You may have the best looking blog worldwide, but it doesn’t matter a jot in the event the content is crap!
To reach your goals and keep people coming back for more (which is surely what every blogger wants), your content must be top quality and deliver on what exactly you’ve promised.
Ensure each post is well researched and it has a definite point. Help it become interesting to see by injecting a bit of your very own personality into each post – or tell stories to give it alive.
Remember: content articles are king, so be sure it’s as effective as it are able to be!
4. Blog Regularly
Blogging regularly is absolutely important. If you need how to start a blog and make money to have any kind of impact, you merely cannot go weeks or months without creating a post!
When you put in place your blog, it’s easy to begin with great intentions and boast about how exactly you’re going to make a brand new post six times per week. But unless you’re superman/woman, the fact is that adhering to a schedule that way is completely unrealistic.
To provide yourself the best possible possibility of success, be realistic about how precisely often you’re going to post and set a schedule to satisfy that goal. You should plan out your content beforehand after which work with a post scheduler to publish it to your blog with a given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger section of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Ensure each and every post you are making contains some type of visual content. It really helps to bring your site alive and may greatly increase the volume of individuals who click right through to your blog – especially from social networking.
Not much of a graphic designer whizz kid? Don’t worry! An instrument like Canva is free and super easy to use, or you may outsource it to your design professional.
6. Connect To Other Bloggers
It’s easy to understand other blogs as competitors, however you should actually look at them for your friends. Experience tells me that the success often is dependent upon connecting with many other bloggers and making yourself recognized to the real key players in your niche.
Comment on their blogs and participate in the conversation. Share their posts on social networking. Build a relationship using them and get on the radar! Believe me, it’ll really help the chances of you success.
7. You Need To Build an Email List
Imagine having the capability to send 500 men and women to your brand new post within just minutes, or having the cabability to instantly send visitors to a deal you’re promoting as an affiliate.
When you have an e-mail list, there is the capability to do all of this and much more!
You’ve probably heard the expression “the funds is in the list” – and that i can absolutely and categorically inform you that it’s the honest truth. If you’re starting a new blog, ensure you start building a message list from day 1.
8. Spending money on Advertising
There are several great free ways to get traffic to your blog. It is possible to work on SEO and have traffic from Google. You can write guest posts for other blogs, or use social media marketing to talk about relevant content and get new followers.
But while free methods are excellent, it’s also worth looking at paid methods like Facebook advertising. Should you do it right, it is possible to achieve your goals much quicker and almost instantly reach out to new people.
A word of warning: Don’t throw a lot of income in the wall and hope it sticks! Set a tiny budget (e.g. $20) and test water to see if the system functions.
9. Responsive Design is necessary
The days are gone when many people browsed the net on his or her desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to create a brand new blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on cellular devices! It’ll have the viewing experience significantly better for your personal visitors, and features certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When generating a blog, it’s vitally important to adopt security seriously. Blogs are vulnerable to hackers along with other online threats, so it’s absolutely vital to take steps to safeguard your site whenever you can. Believe me, you don’t want the irritation of sorting out a hacked blog because it may be a complete and utter pain within the arse!
Firstly, be sure your blog site and plugins will almost always be up-to-date and running the latest versions. This includes the WordPress installation, your theme and each plugin.
Secondly, be sure to use a basic WordPress security plugin to aid guard against common threats and have alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You have to Think Of SEO
Where will you go if you’re searching for information? In many instances, the answer is Google, so you’d be absolutely CRAZY to ignore it a traffic source.
In order to get visitors from Google, you need to think about Search Engine Marketing (SEO). I could possibly write a whole book about this subject, for the time being you just need to receive the 30deyypky right.
Base each article around a certain keyword – and ensure to include that keyword once or twice in the post. Don’t overdo it!
Moreover, it’s worth installing a search engine marketing plugin like Yoast SEO. This is a free tool that offers you the capability to optimize your blog site quickly and easily.
12. Blogging is tough Work
Finally, it’s important to recognize that blogging is difficult work.
Many people imagine setting up how to start a blog free and achieving instant overnight success, but to be honest that it’s bloody work and requires consistent effort over years and years. If you’re ready to position the effort it, it’s definitely worth it though and literally has the power to change your life.